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Trade Show Follow Ups

Posted by Jim Spiegel on Apr 4, 2018 5:01:52 PM

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Trade Show Blog-BlogYou meet someone for the first time, have a productive and promising conversation, exchange business cards, rinse, and repeat. As I’m sure the case is with many of you reading this, I’ve had this exchange with hundreds of people during this tradeshow season, and sincerely wonder if the connections that were made in the exhibit hall were carried through optimally.

As I read through daily posts on social media, it’s clear to me that there are some very creative, driven, and competent sales professionals in my network. After reading a particularly interesting LinkedIn post on leadership culture, a lightbulb went off. Why don’t we ask more questions in our posts? There’s a very good chance that a lot of us are thinking and pondering over the same basic sales and marketing challenges.

So, I raise these questions to those who found this post via social media (our posts are shared on LInkedIn, Twitter, Facebook, Instagram, Pinterest and Google Plus). What are some of the creative ways you have personally followed up with trade show contacts? Or perhaps you could share how a vendor has creatively followed up with you. And what is the best way to follow up these days? Phone calls, emails, social media, etc? I would love to hear some of your trade show follow up strategies. I know some of you have some great ideas. If you found this article via a link in one of our social media posts, please go back to that post and reply with your thoughts!

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Topics: All Posts, Business Tips