In previous blog posts we’ve discussed marketing your concrete repair business using referral sites, a blog, and social media. Each approach has its own set of benefits. This blog post will be focused on the advantages of marketing your contracting business at home shows.
Home shows are a fairly well known marketing method. But if you’re new to the industry, this is a subject worth reviewing. Home shows provide face to face contact with potential customers who are looking for home repair solutions. Many attendees at home shows are actually in the stages of remodeling, landscaping and decorating their homes. This could even be your chance to converse with other businesses and potentially form new contacts.
This face to face approach is valuable as customers are able to see product demonstrations up close, ask in depth questions and get to know you a little. Some shows offer additional promotional material specific to your business. This can include anything from listing your business on the show website, sending out direct newsletters, temporary custom websites, exhibit workshops, and news releases.